Graphic designer. Fourteen years of identity, print and wayfinding — most of it for people who had to hand the result to a printer on Friday.
Download the one-page CV (PDF)
What I do
Most of my work is brand identity and print for cultural institutions, festivals and small businesses: the mark, the system around it, and every carrier it has to survive — posters, programmes, tickets, packaging, signage, screens.
The part I care about is what happens after handover. A festival team rebuilds the poster three weeks before opening with a line-up that changed twice; a shopping centre orders sixty-nine different sign types from a contractor who will never speak to me. So the system has to be specified well enough to be used by someone who wasn't in the room — and loose enough that it doesn't break when they improvise.
That is also why I like production. I know what a printer will do to a fold, what a plotter does to a hairline, and what happens to a colour when it is applied to anodised aluminium instead of coated paper.
Where a project needs a hand that is not mine, I commission and direct it. Three illustrators across five festival editions — Bella Leyn, Lyuba Berezina, Evgenia Strakhova — each briefed to a constraint rather than a subject, so the drawings stayed usable on every carrier long after the season they were made for.
How I work
I start from the constraint that is actually binding — a line-up confirmed late, an audience that ignores anything made for them by adults, a 40 mm wristband — and build the idea so that constraint becomes the reason the design looks the way it does.
Then I take it to the smallest carrier in the system and check that it still holds. If it survives the button label and the wristband, it will survive the six-metre banner.
Experience
Career break — parental leave
Relocated to Lisbon. Available now, full-time or freelance.
Volunteer designer — Foundation for Contemplative Research
Moscow. Identity, a pocket card series, event posters and three books — fourteen years, unpaid, still running.
Graphic designer — documentary film festivals
Shape of Life, Perm (Gorky Film Studio) and World of Wonders, Kaliningrad region. Identity, art direction, all print, web and screens.
Graphic designer — Rutsog Inv.
Moscow. Property group; owner of Nikolskaya Plaza and the St. Regis Moscow Nikolskaya. Brand support and print for both properties; for Nikolskaya Plaza, the complete wayfinding system and its fabrication specification.
Graphic designer — Globus Gourmet
Moscow. Grocery retail chain. Everything from posters to multi-page publications, plus web, outdoor, signage and window display.
Independent practice
Moscow. Restaurants, clinics, foundations and agencies. Identity, logotypes, menus, catalogues, packaging and campaign print.
Graphic designer — EMCG
Moscow. Design and communications agency. Restaurant menus, posters, playbills, small-format print.
Design assistant — Afisha-Eda magazine
Moscow. Editorial layout and colour proofing.
Designer — Zebra advertising group
Khabarovsk. First job: identity, campaign print and outdoor.
Selected clients
Education
British Higher School of Art and Design, Moscow
BA, Graphic Design and Illustration
Bang Bang Education, Moscow
Brand identity (2021) · Motion design, After Effects (2022)
Sakhalin State University
BA, Management
Work